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Faculty Member

Tunde Adeyemi

Leadership & Performance Coach

Sports Psychology Leadership Behavioural Change

Tunde spent thirteen years as a professional footballer, including stints in the Nigerian national setup and clubs across Europe, before a knee injury at 31 ended his playing career and forced the kind of identity reckoning that most athletes are never prepared for. The three years that followed — rebuilding a sense of purpose, confronting the habits of mind that had both served and limited him as a competitor, and discovering a passion for helping others through similar transitions — became the foundation of everything he does now. He retrained in sports psychology and executive coaching, eventually completing an MBA with a focus on leadership and organisational behaviour. He has since worked with Olympians, Premier League footballers, C-suite executives, military officers, and community leaders — anyone for whom performance under pressure is both a professional requirement and a personal challenge. Tunde brings an energy and directness to his facilitation that cuts through resistance without brutalising it. He is also, perhaps unexpectedly, one of the most emotionally intelligent practitioners on the ReTAIE faculty — a quality his participants consistently identify as the reason his work produces changes that actually stick.

In sport, you learn very quickly that attitude is not a mood — it is a set of decisions made before the pressure arrives. The best athletes I played with had decided, in advance, who they were going to be when things went wrong. That is the work. Not managing your feelings in the moment, but building the architecture that determines your response before the moment comes.
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Courage is not the absence of fear. It is the decision, made in advance, about what you will do when fear arrives.

— Tunde Adeyemi

Attitude in Action In Motion (Video)
Sports Psychology Leadership Behavioural Change

Interested in working with Tunde or enquiring about private coaching or workshops?

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The ReTAIE Principle Assessment

There comes a time in every life when movement is no longer enough — alignment becomes necessary. This assessment is designed to help you pause, reflect, and confront your current reality with honesty and clarity.

It is not a test of intelligence, success, or spirituality. It is a tool for self-discovery, alignment, and intentional transformation.

The Eight Dimensions

R
Realisation
Awareness of truth
T
Thoughts
Your internal belief system
T*
Talk
Your spoken words
A
Action
Your behaviours and habits
I
Attitude
Your inner posture
E
Impact
Your contribution and influence
E*
Evidence
The visible results of your life
L
Legacy
What your life ultimately builds

How to Approach This

🎯
Be Honest
Answer based on your current reality, not your ideal self.
🌱
Stay Open
Be willing to confront what is uncomfortable but necessary.
💪
Take Responsibility
Your results are not for judgment — they are for alignment and growth.

There are no "good" or "bad" scores — only truthful indicators.
A low score is a call for attention and transformation. A high score is a call for consistency and multiplication.

Before You Begin, Ask Yourself

  • Am I ready to see myself truthfully?
  • Am I willing to change what I discover?
  • Am I prepared to take responsibility for my growth?
Begin Assessment →